If your brand is looking to get cinematic and try out some green screen footage, this might be a good program to start with and with its free filters, it would also be a good option for social media videos.

You can also control the speed of the clips as well as add filters transitions. Included in the program are somewhat advanced options like blend overlays, and the options to mask and key. So, if you’re a beginner, it’s a pretty good place to start. This free program provides a lot of bang for no buck. There are plenty of free and paid video editing options on the market that are easy to use. If you've never edited a video before, don't panic. Free (and nearly free) video editing software and apps for beginners Learn how to start differentiating your brand from the competition by telling a remarkable story that resonates with your audience. The internet is full of tutorials and easy-to-use programs. If you know your way around an editing suite, great. There are a lot of editing programs and tools out there for a variety of budgets and skill levels. Conversely, showing the world a haphazard video can lower viewer’s confidence and opinion of your brand.īut how do you make that story? How do you take the raw footage you have and turn into something that people will talk about and share? Especially as a marketer who may be new to video? Showing the world a cohesive, stylized vision can help sell your brand the way you want to. Like with all content, with video, you really want to put your best foot forward. What I’m saying is, it’s about content and storytelling more than it is pixel count for most people. I mean, we’ve seen short films recorded on a handheld camcorder that probably cost $100 make it into Sundance. įree Course: Video Sales & Marketing Strategy If you’re filming on an R3D, your interview or commercial will look better than if you just have a GoPro, but it’s not all in the capturing of the footage.Īrguably most of the creative storytelling comes from the post-production stage. I’m not going to pretend that all media is created equally. Whether you have fancy lights and a camera that costs more than a car, or you have your iPhone taped to a broom, you know you have to come up with the best you possibly can to keep your audience engaged.

The best audio editing software 2018